sexta-feira, 25 de março de 2011

… something different…

An absolutely beautiful pieces of filmmaking from Carlota Nelson (Madrid), a good friend. An addition to the 9 IOU short films depicting scenes from the life of the weaving societies that have been uploaded to YouTube. 
"If you haven´t already seen them, I encourage you to do so" (Rick)

The IOU Project 
From: the iou project  | Mar 23, 2011 
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ABOUT IOU PROJECT
The IOU Project produces unique, handmade apparel based on fabrics hand-woven in India. Because each textile is unique, we provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.

The IOU Project questions about the sustainability and uniqueness of this activity encouraging artisans and communities to continue their ageold crafts... The aim of the “INVOLVED DESIGN” workshop is to explore innovative solutions to a problem faced by local craftsmen who produce the Lungi: during the rainy seasons their workplacee gets flooded and they cannot work for weeks.

Every day in the Indian region of Tamil Nadu a unique handmade two meters long fabric is designed and produced by local artisans : the Lungi.
What it is a Lungi?
The Lungi, also known as Sarong , is a traditional garment worn around the waist mainly in India. It is particularly popular in regions where the heat and humidity create an unpleasant climate for trousers. The genius of this garment is in its simplicity. Rectangles that wrap the body in a variety of ways, Lungis defy changes in size and body shape. This simplicity gives rise to a spectacular variety in textile design, inviting infinite elaboration of color and pattern, invented by the weavers using whatever threads they have available. It is endlessly adaptable and often reused once it is too threadbare to be worn as a Lungi any longer. Across India, old Lungis find new lives as pillows, pouches, ropes, lightweight blankets, hammocks for babies and more.

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